Are you looking for the best online content optimization tools for WordPress?

You can increase the search traffic to your WordPress website or blog by optimizing your online content. Luckily, there are plenty of easy-to-use tools you can use to make your content more readable and rank higher on search engine results pages.

In this article, we’ll share the very best online content optimization tools that experts use to grow their website traffic.

What Is a Content Optimization Tool?

When you optimize your posts for SEO, you can improve your search engine rankings and consistently get more traffic to your WordPress website.

That’s why we created a handy checklist of tips to optimize your blog posts for SEO. This is a list of all the steps we use on our own blogs, such as keyword research, crafting effective titles, internal linking, improving readability, and much more.

But even using our checklist, optimizing your content is a lot of work. Luckily, there are handy online tools that can recommend specific steps you should take to improve your content so it ranks higher on search engine results pages.

That being said, let’s take a look at the best online content optimization tools for WordPress.

1. All in One SEO

The AIOSEO SEO plugin for WordPress

All in One SEO (AIOSEO) is the best SEO plugin for WordPress websites. It’s beginner-friendly and at the same time, comes with advanced optimization features, and gives you SEO insights from your WordPress dashboard.

Once you finish setting up All in One SEO, it will automatically perform an SEO audit so you can see the overall SEO health score for your website.

It will also give you a detailed report with practical suggestions to improve your SEO score.

SEO audit in AIOSEO

AIOSEO will also help you find semantic keywords for your focus keyword, and the headline analyzer tool will give your headline a score and offer tips to make your headline even better.

The plugin’s Link Assistant offers suggestions for relevant posts you can link to and the anchor text to use. Simply click the ‘Add Link’ button, and the link will automatically be added to your post.

Link assistant add link

All in One SEO will also automatically analyze readability issues and make suggestions for you in the analysis section. It also lets you take your XML sitemaps to the next level and allows you to add schema markup for your WordPress website.

Pricing: Starts at $49.50 for the Basic plan that supports one site. You can also get started using the free plugin which offers fewer features.

2. Semrush SEO Writing Assistant

Semrush SEO Writing Assistant

SEO Writing Assistant is a content optimization tool created by Semrush, one of the best SEO tools on the market. You can use it to check your content in real-time for SEO suggestions and improve the overall SEO score of the content on your WordPress website.

You start by entering a focus keyword to generate content templates based on the top 10 results for that phrase. After that, you will be given scores on readability, SEO, originality, and tone based on rival results.

SEO Writing Assistant Overall Score

Next, you look for ways to improve your content. For example, you can use Writing Assistant to optimize your article headline, include recommended keywords, adjust the article length, make sure the tone sounds natural and casual, and check for plagiarism.

We show you how to do all of this step-by-step in our guide on how to use the SEO Writing Assistant in WordPress to improve SEO.

Pricing: Starts at $119.95/month for a Pro account. A free trial is available.

3. Surfer SEO

Surfer SEO

Surfer SEO helps you write articles that read well and rank high. It helps you structure your posts, provides a list of relevant keywords you should include, and offers a content score and real-time feedback on how to optimize your content.

This software offers many of Clearscope’s features at a more affordable price. For example, when you paste your content into the app, it will give you a content score, show you which keywords you are using and which you aren’t, and display an outline of the post’s structure.

Surfer SEO Report

Surfer SEO also offers an audit showing actionable steps to improve your content, a keyword research tool, and a page speed comparison so you know whether you need to improve your page’s load time.

Pricing: Starts at $49/month for the Basic plan when paid annually. This plan supports two users. There is a 7-day money-back guarantee if you are not satisfied.

4. Clearscope


Clearscope offers a wide range of tools that helps you optimize your online content. For example, it can show you the keywords you should use, the questions you need to answer, how to structure the article, how long the post should be, and how to improve readability.

You create a report by typing in a query such as a post title, and Clearscope will analyze relevant content from your competitors to determine which keywords should be included in the post and much more.

Next, you can paste the contents of your article to see how it can be improved. This will show you the length of your post compared with the typical length of your competitors’ posts and the readability level.

Clearscope Report

You’ll see a list of important keywords, and those you have already included will have a checkmark next to them. In the top left of the screen, you will see a content grade, and you can improve your grade by adding keywords that are not already in the post.

Clearscope also has a Keyword Discover tool. After typing in a keyword, you will see related keywords, questions that are asked related to that keyword, and which keywords are trending.

Clearscope Keyword Discovery

Pricing: Starts at $170/month for the Essentials plan which is for one user. Business and Enterprise plans have custom pricing. You can request a free demonstration of the software.

5. Frase


Frase is an affordable content optimization tool that identifies relevant content you should include in your post and provides a smart outline for your content.

Once you write or paste your content, smart insights will pop up on the right of the screen. It will also be given a content score so you can see how much it needs to be improved.

Frase Content Optimization

The app can autocomplete or rewrite sentences for you using artificial intelligence, suggest transition words that add interest to your writing, and recommend topics to include in your post by analyzing the most popular Google search results.

Pricing: Starts at $12.66/month for the Solo plan when paid annually. A 7-day free trial is available.

6. MarketMuse


MarketMuse is another excellent content optimization tool, but its pricing makes it more suitable for enterprise-level companies than small businesses. It offers applications to help you research, compete, optimize, and more.

You’ll see a personalized difficulty score of your existing content so you can see how your content competes with articles on other sites. It uses natural language rather than keywords to suggest content you should add to your post.

MarketMuse Content Optimization

It also offers tools that perform keyword research and competitive content analysis.

This will show you the strengths and weaknesses of your competitors’ content in a chart so you can add content that they are missing.

MarketMuse Competitive Analysis

Pricing: Starts at $600/month for the Standard plan, which supports one user. You can add additional users for $99/month each. The Premium plan costs $12,000/year, and there is also a limited free plan for one user so you can test the software.

7. Ahrefs


Ahrefs is an excellent keyword explorer and rank tracker tool and comes with a site audit tool to optimize your entire website.

Using the Keyword Explorer, you can come up with keyword ideas by simply typing a keyword into the search box. You’ll then see a whole list of keyword suggestions.

Its Rank Tracker feature lets you add the keywords you want to track to your Ahrefs dashboard. It shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.

Ahrefs Overview

You can also use Ahrefs to see the keywords that your competitors are ranking for, so you can create new content pieces targeting keywords related to those subjects.

The Content Explorer feature finds the most popular content for any keyword or topic. You can see why those posts rank higher and replicate their strategy in your own content.

Pricing: Starts at $99/month for the Lite plan. Pay annually and get two months free.

8. Headline Analyzer (Free)

Headline Analyzer

Headline Analyzer is a free tool that helps you evaluate your headlines and improve the copy to make it more engaging and click-worthy. It provides data-driven insights and suggestions for creating irresistible SEO titles.

It can be tricky for beginners to come up with a headline that instantly captures your users’ attention and gets them to click your website link. This is where you can use the headline analyzer tool.

All you have to do is enter your blog title, and the Headline Analyzer will give it an overall content score along with suggestions on how to improve it.

The tool will also tell you if your title needs to be longer or shorter to make sure it displays properly on SERPs (search engine results pages). It even shows you a preview of how your blog will appear in Google search results.

Pricing: Absolutely free.

We hope this tutorial helped you find the best online content optimization tools for WordPress. You may also want to learn how to increase your blog traffic, or check out our list of the best WordPress landing page plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 8 Best Online Content Optimization Tools for WordPress (in 2023) first appeared on WPBeginner.

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